Paper from EGOS 2012 CCO sub-theme published at the Journal of International Business Studies (JIBS)Posted: July 6, 2014
At the EGOS 2012 CCO sub-theme in Helsinki (Finland), Usha C. V. Haley and David M. Boje had presented their Bakthin-based study on practices of storytelling at McDonald’s. In the meantime, we have received the very good news that a further developed version of their paper has been accepted for publication at Journal of International Business Studies (JIBS), one of the most renowned journals in international management studies. Congratulations!
Please find the full reference and link to their paper below:
Haley, UCV and Boje, DM (2014) Storytelling the internationalization of the multinational enterprise, Journal of International Business Studies, advance online publication, June 19, 2014; doi:10.1057/jibs.2014.32