CSR as aspirational talkPosted: June 2, 2013
The recent special issue on corporate social responsibility (CSR) in the journal Organization features an intriguing article by Lars T. Christensen, Mette Morsing, and Ole Thyssen on “CSR as aspirational talk”. The authors mobilize a CCO/Luhmannian perspective to develop the argument that CSR communication, like all kinds of language use, can have a performative charakter, i.e. communication instigates rather than merely reflects reality. Hence, projecting an (oftentimes futuristic) aspirational ideal through talk, even if not fully reflected in organizational practices, can indeed be an important resource of organizational sensemaking and learning, ultimately paving the way for social change. Enjoy reading the article which can be found here.