The Communicative Constitution of Organization … in Press Releases?Posted: April 22, 2013
Fellow CCO/OaC scholars, I need your answers on a question: What is a press release? Two thoughts that you may or may not agree with.
First, a company issues a press release to inform its stakeholders or the more general public about some state of affairs (e.g., a change to the board of directors, a recently granted patent, or an acquisition of another company). Arguing from a CCO standpoint, the press release is an initial text that invites others to join the conversation about the company. In yet other words, it is the initial point of the communicative construction of the organization at the very boundary of the company and its stakeholders, the public, etc.
Second, the press release is an (authoritative?) text that originated long before it’s made public as a consequence of the very communicative construction of organization. As such it already reflects the company’s identity—no need to involve others.
I have the feeling that the difference between the first and second thought is the organizational boundary, and a matter of observation or an observer (i.e., us). I’d love to hear your opinions in the comments below!